Management

Jeremy Frommer, Executive Chairman and Founder

Jeremy Frommer is Creatd's Executive Chairman and Founder, having served on Creatd's executive team as well as its board of directors since the company's inception. He is a veteran of Wall Street, having spent over 20 years as a portfolio manager and in senior management in the investment banking and trading (risk arb) divisions of large financial institutions, including Kidder Peabody & Co., Bankers Trust, Bank of America, and Royal Bank of Canada (RBC). In 2002, Frommer launched NextGen Trading, a software development company building proprietary equity trading platforms; NextGen was later acquired by Carlin Financial Group for $10 million in 2004, at which point Frommer was named CEO of the combined entity. In 2007, Mr. Frommer began his tenure as Managing Director of Global Prime Services at RBC Capital Markets following Carlin’s $100 million acquisition by RBC. Mr. Frommer holds a B.A. from the University of Albany.

Laurie Weisberg, Chief Executive Officer and Director

Laurie Weisberg is Creatd's Chief Executive Officer and a member of its board of directors. In her role as CEO, Laurie oversees the continued development and scale of Creatd across its portfolio of businesses. Prior to joining Creatd, Laurie spent over 25 years building deep expertise in global sales and brand marketing, specifically within the technology space. She has held leadership positions at various technology companies including Chief Sales Officer at Intent, Chief Revenue Officer at Thrive Global, and as part of the executive leadership team at Datalogix leading up to its acquisition by Oracle in 2015.

Justin Maury, Chief Operating Officer, Founder and President

Justin Maury first joined Creatd in 2013, bringing with him ten years of experience in the creative industry. After partnering with Creatd co-founder Jeremy Frommer, Justin, a full stack designer and product developer by training, led the Company’s product development for four years. His passion for the creative arts and technology ultimately yielded the vision for Creatd's flagship product, Vocal. During these formative years for the company, Justin was a driving force in creating the vision, design and architecture for the Vocal platform and managing the oversight of technology development, and the platform continues to grow and evolve under Justin’s supervision. In August 2021, Mr. Maury was named as Creatd's Chief Operating Officer.

Chelsea Pullano, Chief Financial Officer

Chelsea Pullano has been our Chief Financial Officer since June 2020. Ms. Pullano has a long history of leadership at Creatd, serving as a member of the Company’s Management Committee for four years. Prior to her current role, Ms. Pullano was an integral member of Creatd's finance department since 2017, most recently serving as our Head of Corporate Finance, a role in which she coordinated our periodic reports under the Exchange Act and other financial matters. Prior to joining the Finance Department, Ms. Pullano was a member of our operations team from 2015 to 2017. She holds a B.A. from the State University of New York College at Geneseo.

Board of directors

Brad Justus, Director

Brad Justus has served as a member of our board of directors since February 2022. Brad is a pioneer in online strategy and community-driven revenue growth. Most recently, he was the Director of International Publishing at Riot Games where, in 2020, he led the creator-driven global launch of the blockbuster game VALORANT. Mr. Justus previously held the role of Vice President of Marketing and Brand Experience at ROBLOX, where he was tasked with building the ROBLOX brand and defining product and community strategy. Brad was also formerly a Vice President at the LEGO Company, where he built and led the global direct-to-consumer business, in addition to having held numerous executive roles at technology companies including Art.com and CEO of the customer engagement technology firm, Informative.
Lorraine Hendrickson has served as a member of our board of directors since February 2022. Lorraine is a 25+-year veteran of the financial services landscape, bringing comprehensive and diverse experience combining a broad range of strategic, operational, governance, and regulatory expertise. Previously, Ms. Hendrickson worked in the US, London, and Hong Kong for Bank of New York Mellon (BNY Mellon) and Merrill Lynch Investment Management, ultimately becoming BNY Mellon’s Chief Administration Officer and leading their global distribution efforts. Most recently, Lorraine held the position of Program Director for London CIV (LCIV), the first alternative investment vehicle owned and operated by the City of London, managing £25bn of public pension funds.

Joanna Bloor, Director

Joanna Bloor has served as a member of our board of directors since February 2022. Joanna, a 25+-year veteran of the startup space, has a track record of scaling companies of all sizes and stages, having worked with leading global companies such as Ticketmaster, Cars.com, OpenTable, and Pandora. Ms. Bloor’s work focuses on maximizing the potential of individuals and teams, and implementing revenue growth strategies while fostering a strong corporate culture. Joanna is also the Founder and CEO of The Amplify Lab, a career coaching company rooted in technology, data, and human experiences.