View all news

Creatd, Inc. Partners with DTC Subscription Wine Club, Bright Cellars, to Launch Vocal's "Dream Date" Challenge

March 17, 2021
- The Challenge prompts Vocal creators to submit their fictional 'first date' stories, each including a creative tie-in to Bright Cellars.
- Co-judging the Challenge is Miranda York, editor and founder of 'At the Table' magazine and author of 'The Food Almanac.'

FORT LEE, N.J., March 17, 2021 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of Vocal, today announced the launch of Vocal's "Dream Date" Challenge, created in partnership with Bright Cellars, a direct-to-consumer monthly wine subscription company.

The "Dream Date" Challenge prompts Vocal creators to submit a fiction story about going on a first date. Qualifying submissions, which can run the gamut in genre from romance to horror to mystery, and more, must be centered around a first date; Additionally, qualifying stories must include a reference to a glass of Merlot as a tie-in to the Bright Cellars brand. Challenge submissions are evaluated based on a range of factors including the creativity and originality of the story, writing and storytelling skill, aesthetic style, quality of format, as well as the story's alignment with the Challenge prompt.

Amongst the panel of judges for the "Dream Date" Challenge is writer and editor Miranda York, founder of At the Table, a creative platform focused on British food culture, and author of The Food Almanac. Ms. York commented, "I'm thrilled to be judging the "Dream Date" Challenge. Our happiest moments are often created sitting round a table, sharing food, wine, and stories with people we love, people we admire, and even people we've just met. I'm excited to see how each writer weaves this into their narrative."

Creatd CEO Jeremy Frommer added, "The most successful DTC brands emerge when entrepreneurs take age-old business models and disrupt them with data and technology. Bright Cellars has shown itself to be ahead of the curve in this regard, as they have built a brand centered around using first-party data to unlock user preferences, giving customers an easy and efficient way to find their new favorite wines. Bright Cellars is a company that understands the power of community, of user experience, and of data, and as such is a perfect example of a DTC brand that can benefit from participating in a Vocal Challenge."

Bright Cellars spokesperson Izzy Novinska commented, "Bright Cellars was founded on the idea that great wine is for everyone. Vocal is an ideal partner for us to unleash the creative potential of wine-lovers everywhere. Working together, Bright Cellars and Vocal can build and promote a unique community of stories and storytellers."

Vocal Challenges have a unique ability to capture the hearts and minds of the creative community and drive meaningful engagement. Challenges combine thought-provoking story prompts and sizable reward potential, which work to inspire creators and drive them toward participation. Brands can similarly capitalize on this combined effect by collaborating with Vocal on a sponsored Challenge, prompting the creation of high-quality stories that are centered around the brand's mission and further disseminated through creators' respective social channels and promotional outlets.

The "Dream Date" Challenge is open for submissions through April 20, 2021, at 11:59 PM EST. For more information on the Challenge's guidelines, eligibility requirements, and prizes, visit: https://vocal.media/challenges/dream-date.

About Creatd

Creatd, Inc. (Nasdaq CM: CRTD), the parent company of wholly-owned subsidiaries Vocal Ventures, LLC and Creatd Partners, LLC, empowers creators, brands, and entrepreneurs through technology and partnership. Its flagship product, Vocal, is a best-in-class creator platform. For more information, please visit:

Creatd: https://creatd.com;

Creatd Investor Relations: https://investors.creatd.com;

Vocal: https://vocal.media;

Investor Relations Contact: ir@creatd.com

Forward-Looking Statements

Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intends," "plans," "believes" and "projects") may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/creatd-inc-partners-with-dtc-subscription-wine-club-bright-cellars-to-launch-vocals-dream-date-challenge-301249391.html

SOURCE Creatd, Inc.

Multimedia Files:

View all news