View all news

Creatd's WHE Agency Expands into New Verticals, Grows Talent Pool 85% since Acquisition

January 18, 2022
- New verticals include music, food and cannabis health & lifestyle
- Expanded team, including addition of specialists to assist WHE influencers with NFT creation and sales

NEW YORK, Jan. 18, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of WHE Agency ("WHE"), today announced the launch of WHE's newly designed website and provided an update on WHE's performance since Creatd acquired the influencer management agency approximately six months ago, in third quarter 2021. Additionally, WHE announced that it has begun its planned expansion into new verticals extending beyond its origins in the family and lifestyle space. WHE has successfully increased its talent pool by 85%, having recently signed on new influencers across a range of verticals including music, food, and cannabis wellness culture.

WHE CEO Tracy Willis commented, "We have spent the past two years building out WHE's strategy and institutionalizing our operational practices. Now, WHE is excited to officially kick off our penetration into new niches, a response in part to the increasing number and variety of brands seeking to collaborate with our talent."

Ms. Willis continued, "In the last six months alone, our influencer family has grown to 91 creators total, with a combined digital reach of nearly 75 million. Along with that, we continue to broker collaborations for our influencers with leading brands, such as Procter & Gamble, Mattel, and Target, and have tripled WHE's internal team to support our accelerated growth. With this incredible momentum comes the need to support our creators in their pursuit of opportunities that match their varied creativity, and their increasing traction across emerging creator platforms such as TikTok and Pinterest's 'Takes.'"

Creatd co-CEO Laurie Weisberg explained, "Within Creatd's four pillars exists a varied and lucrative stream of opportunities for WHE creators to expand and evolve, from brand partnerships on Vocal to transmedia production deals, e-commerce ventures, and beyond. Most recently, we have enlisted dedicated specialists with the goal of helping WHE influencers leverage Creatd's ongoing NFT marketplace platform initiatives. We anticipate a fruitful year for WHE and expect revenues to surpass original expectations." 

In conjunction with today's announcement, and to accommodate WHE's scaling talent pool and brand partnerships, the Company has unveiled WHE's newly designed website: https://wheagency.com/.

About Creatd

Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology holding company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and brands through technology and partnership. We accomplish this through Creatd's four business pillars: Creatd Labs, Creatd Partners, Creatd Ventures, and Creatd Studios.

For news and updates, subscribe to Creatd's newsletter: https://creatd.com/newsletter 

Investor Relations Contact: ir@creatd.com

Forward-Looking Statements

Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intends," "plans," "believes" and "projects") may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/creatds-whe-agency-expands-into-new-verticals-grows-talent-pool-85-since-acquisition-301462607.html

SOURCE Creatd, Inc.

Multimedia Files:

View all news